--- title: Thumbnail Guidelines slug: studio-guide/thumbnail-guidelines docTags: createdAt: 2025-06-24T08:39:34.463Z --- ### Thumbnail Review Policy - Not falling under the following criteria does not guarantee that the thumbnail will be approved. - The Studio Team strives to support the approval of thumbnails that meet the platform’s regulations. - The item thumbnail is the image users rely on to judge an item’s appeal before making a purchase on ZEPETO. - The example images below are provided solely for guidance on screening standards and are unrelated to profit. If you feel uncomfortable with any of the images, please contact Customer Support. - Please refer to the guide below and **submit a thumbnail that clearly presents the key features and form of the item**. - The following guide reflects the currently available screening standards and is subject to change according to internal policies. ### Thumbnail Review Guidelines | **Type** | **Item** | **Status** | | ----------------------------- | ---------------------------------------------------------------------------------------------------------------------------- | ---------- | | **Image Type** | 300 x 300 px size | ✅ | | Image Type | PNG image – the background must be transparent; non-PNG files cannot be uploaded | ✅ | | Image Type | Image size under 1MB | ✅ | | Image Type | Square (1:1) ratio | ✅ | | Image Type | Thumbnail with minimal empty space | ✅ | | Image Type | Auto-generated thumbnail – please edit before submission if changes are needed | ✅ | | Image Type | Not 300 x 300 px size | ❌ | | Image Type | Non-transparent thumbnail background | ❌ | | Image Type | Thumbnail where the item is too small compared to the margins | ❌ | | **Avatar in Thumbnail** | Thumbnail using the default avatar or a faceless avatar | ✅ | | Avatar in Thumbnail | Thumbnail using animation base | ✅ | | Avatar in Thumbnail | Thumbnail created without excessive retouching | ✅ | | Avatar in Thumbnail | Thumbnail using the face of a personal (non-default) avatar | ❌ | | **Common** | Item with asymmetrical designs, using only one side in the thumbnail – if the difference is minor (texture, color) | ✅ | | Common | Item with asymmetrical designs, using only one side in the thumbnail – if the difference is noticeable (shape, volume) | ❌ | | **Required Conditions** | If the item changes the avatar’s pose – the thumbnail must show the same pose as when worn | ✅ | | Required Conditions | Body-type items – even if only one part is altered, a full-body thumbnail must be submitted | ✅ | | Required Conditions | Thumbnail where the item is cropped, reducing visibility (exception: top of tall boots may be cropped) | ❌ | | Required Conditions | Other graphics added to the thumbnail (e.g., creator logo, highlights) | ❌ | | Required Conditions | Shadows, outlines, or borders added around the item (exception: white or bright items indistinguishable from the background) | ❌ | | Required Conditions | Excessive editing that distorts the item’s original silhouette | ❌ | | Required Conditions | Thumbnail includes unrelated items (e.g., hats, makeup not part of the item being sold) | ❌ | | Required Conditions | Thumbnail does not show all parts of the item being sold (partial inclusion, unless allowed by item type) | ❌ | | Required Conditions | Thumbnail does not show the front view of the item (e.g., only side or back) | ❌ | | Required Conditions | Body-type items – only upper/lower body shown, not full body | ❌ | | **Body Type Category Item** | If the thumbnail shows the character wearing Zepeto's default outfit | ✅ | | Body Type Category Item | If submitted using a mannequin without facial features or a basic avatar (submission using a mannequin is recommended) | ✅ | | Body Type Category Item | worn with outfits other than the default clothing | ❌ | ### Reference Image - **Avatar in Thumbnail: **Thumbnail using the default avatar or a faceless avatar ✅ ![](https://api.archbee.com/api/optimize/xv-TGeWVTX2GDZMFGOf1Y/enZa3PA0CFPCi0FZt0SyO_aaaaaaaaapoundao-2026-02-23-aacaayena-104537.png) *** - **Avatar in Thumbnail: **Only one side used in the thumbnail for an item with different designs on both sides – when the difference is minimal (texture or color) ✅ ![](https://api.archbee.com/api/optimize/xv-TGeWVTX2GDZMFGOf1Y/cNVO65oFTWrAIHhlt6Iht_aaaaaaaaapoundao-2026-02-23-aacaayena-105506.png) *** - **Common: **Shadows, outlines, or borders added around the item ❌ (exception: white or bright items indistinguishable from the background) ✅ ::::VerticalSplit{src="https://api.archbee.com/api/optimize/xv-TGeWVTX2GDZMFGOf1Y/wFYTEhIAvyO6kdB8453Aj_aaaaaaaaapoundao-2026-02-03-aacaar-24448.png" size="80" width="920" height="732" position="center" layout="middle"} :::VerticalSplitItem ![](https://api.archbee.com/api/optimize/xv-TGeWVTX2GDZMFGOf1Y/zMBz4k97BYRDyT4U7HtiK_aaaaaaaaapoundao-2026-02-23-aacaayena-105923.png) ::: :::VerticalSplitItem ![](https://api.archbee.com/api/optimize/xv-TGeWVTX2GDZMFGOf1Y/-qRspHMhPuC9yecEXcAZi_aaaaaaaaapoundao-2026-02-23-aacaayena-110422.png) ::: :::: *** - **BodyType Category Item- **If the thumbnail shows the character wearing Zepeto's default outfit ✅ - **BodyType Category Item- **If submitted using a mannequin without facial features or a basic avatar ✅ (submission using a mannequin is recommended) ::::VerticalSplit{src="https://api.archbee.com/api/optimize/xv-TGeWVTX2GDZMFGOf1Y/wFYTEhIAvyO6kdB8453Aj_aaaaaaaaapoundao-2026-02-03-aacaar-24448.png" size="80" width="920" height="732" position="center" layout="middle"} :::VerticalSplitItem ![](https://api.archbee.com/api/optimize/xv-TGeWVTX2GDZMFGOf1Y/iak7zmRByNTev52ARfnXh_aaaaaaaaapoundao-2026-02-23-aacaayena-110938.png) ::: :::VerticalSplitItem ![](https://api.archbee.com/api/optimize/xv-TGeWVTX2GDZMFGOf1Y/k-p8AgEgHy6hoz_uhLW-Y_aaaaaaaaapoundao-2026-02-23-aacaayena-110841.png) ::: ::::