Thumbnail Guidelines

thumbnail review policy not falling under the following criteria does not guarantee that the thumbnail will be approved the studio team strives to support the approval of thumbnails that meet the platform’s regulations the item thumbnail is the image users rely on to judge an item’s appeal before making a purchase on zepeto the example images below are provided solely for guidance on screening standards and are unrelated to profit if you feel uncomfortable with any of the images, please contact customer support please refer to the guide below and submit a thumbnail that clearly presents the key features and form of the item the following guide reflects the currently available screening standards and is subject to change according to internal policies thumbnail review guidelines type item status image type 300 x 300 px size ✅ image type png image – the background must be transparent; non png files cannot be uploaded ✅ image type image size under 1mb ✅ image type square (1 1) ratio ✅ image type thumbnail with minimal empty space ✅ image type auto generated thumbnail – please edit before submission if changes are needed ✅ image type not 300 x 300 px size ❌ image type non transparent thumbnail background ❌ image type thumbnail where the item is too small compared to the margins ❌ avatar in thumbnail thumbnail using the default avatar or a faceless avatar ✅ avatar in thumbnail thumbnail using animation base ✅ avatar in thumbnail thumbnail created without excessive retouching ✅ avatar in thumbnail thumbnail using the face of a personal (non default) avatar ❌ common item with asymmetrical designs, using only one side in the thumbnail – if the difference is minor (texture, color) ✅ common item with asymmetrical designs, using only one side in the thumbnail – if the difference is noticeable (shape, volume) ❌ required conditions if the item changes the avatar’s pose – the thumbnail must show the same pose as when worn ✅ required conditions body type items – even if only one part is altered, a full body thumbnail must be submitted ✅ required conditions thumbnail where the item is cropped, reducing visibility (exception top of tall boots may be cropped) ❌ required conditions other graphics added to the thumbnail (e g , creator logo, highlights) ❌ required conditions shadows, outlines, or borders added around the item (exception white or bright items indistinguishable from the background) ❌ required conditions excessive editing that distorts the item’s original silhouette ❌ required conditions thumbnail includes unrelated items (e g , hats, makeup not part of the item being sold) ❌ required conditions thumbnail does not show all parts of the item being sold (partial inclusion, unless allowed by item type) ❌ required conditions thumbnail does not show the front view of the item (e g , only side or back) ❌ required conditions body type items – only upper/lower body shown, not full body ❌ body type category item if the thumbnail shows the character wearing zepeto's default outfit ✅ body type category item if submitted using a mannequin without facial features or a basic avatar (submission using a mannequin is recommended) ✅ body type category item worn with outfits other than the default clothing ❌ reference image avatar in thumbnail thumbnail using the default avatar or a faceless avatar ✅ avatar in thumbnail only one side used in the thumbnail for an item with different designs on both sides – when the difference is minimal (texture or color) ✅ common shadows, outlines, or borders added around the item ❌ (exception white or bright items indistinguishable from the background) ✅ bodytype category item if the thumbnail shows the character wearing zepeto's default outfit ✅ bodytype category item if submitted using a mannequin without facial features or a basic avatar ✅ (submission using a mannequin is recommended)